By July this year mobile firms will be forced to lower the prices of making a call or downloading data abroad. […]
Currently, the limit on what can be charged for making a call is about 30p and sending a text 9p, but there is no cap on what companies can charge per megabyte of data. Under the new rules the cost of sending a text will fall to 7.5p.
Well that’s interesting because I’m on O2 ‘Pay & Go’ temporarily and they charge me 12p per text! That’s legal as I’m not abroad - I’m just a humble long-standing O2 customer wishing to send texts domestically (often to other O2 numbers). It’s fair to say they’d still be making a profit if they charged me 7.5p. I know they don’t want people paying as they go but this is just absurd.
Edit: Orange, Vodaphone and T-Mobile also charge 12p per text. So much for competition.
Edit 2: Giffgaff charges 6p per text, and Tesco 10p, even though both of these operate on the O2 network and Giffgaff is actually owned by O2. 3 charge 11p.