The socialisation of the web is good. Monopolies are not.
The web is changing rapidly and I think this article is most likely prophetic (in the short/medium-term at least).
Facebook will become the World Wide Web for a large proportion of surfers.
The overall effect that the Facebook Browser will have on users is a little harder to establish. On the one hand, Facebook will become an even better tool for discovering cool content on the web — and as most of our time on the web is spent consuming content, this must surely be a Good Thing. On the flip side, you will have to live with the fact that Facebook and its Big Media partners will not only know everything about you, but they will also dictate (via various algorithms and big, under-the-table sponsorship deals) what, when, and how you consume content.
Or you could choose to live in the Google-web instead (or additionally), or go without these tools…
I wonder what the internet would have looked like if single online identities had somehow been incorporated earlier (South Korea has some sort of system like this), rather than the whole thing being run by a private enterprise.